A startup with a mission to help investors grow their money ethically and sustainably, Goodments is an investment app for ‘socially conscious’ investors.

We were approached by the founders to deliver a brand and visual identity to get their startup journey off and running with intent.

The brand identity begins with a playful gesture baked into the logo, inspired by their vision. From there, an expressive and dynamic visual identity is extrapolated from this simple, geometric starting point.

Scope
Brand identity
Logo design
Design toolkit
Guidelines