CUTE BRAND,
SERIOUS RESEARCH

A disruptive medical research startup, Iggy Get Out is working on a revolutionary new approach to tackling Motor Neurone Disease (MND) - a rare condition that progressively damages parts of the nervous system.

Named for the faithful canine companion of one of the founders, the Iggy Get Out brand is anchored in an abstracted representation of Iggy himself, rendered from forms that echo chemical structure diagrams.

Scope
Brand identity
Logo design
Design toolkit
Design guidelines

Previous
Previous

Nearmap

Next
Next

Microsoft COVID Internal Comms