A six-part virtual event series, presented by The Australian Financial Review in partnership with Microsoft Australia.

The series drove a dialogue on how technology could drive positive change for Australian society, culminating in a visit down under by Microsoft’s global CEO Satya Nadella.

M&V created a full campaign identity for the series, anchored in abstract illustrations signifying connection and transformation. Our talented friends at Never Sit Still brought these to life as brilliant animations.

Working with the AFR, Microsoft and other partners, the campaign was rolled out across literature and white papers, discussion guides, advertising, social media and EDMs.

Scope
Visual Identity
Advertising
Corporate Literature