Working with Parramatta City Council, we created the event brand and all communications material for ‘Parramatta Lanes’.

A festival of food that celebrates both the ethnic diversity of Sydney’s second CBD, and activates the lanes and overlooked spaces of this thriving centre for commerce and culture.

The design system works as both a carrier of information and a way finding device, built from a quirky PL monograph, that also serves as a helpful arrow.

Scope
Brand identity
Design guidelines
Marketing Toolkit
Signage and way-finding
Printed collateral
Website