Microsoft sought to lead the conversation on AI, and its transformative power to shape the future of the Australian financial services industry.

Martin and Vic developed a comprehensive visual identity for the thought leadership campaign, anchored on an abstract illustration of neural networks. This design toolkit was rolled out across white papers, discussion guides, corporate communications and social media.

Our talented friends at Never Sit Still brought these to life as brilliant animations to add another layer of interest and dynamism.

Scope
Visual identity
Design toolkit
Corporate communications
Campaign rollout