BRAND STRATEGY , IDENTITY
& EXPRESSION
This is the heart of what Martin & Vic does; understanding the essence of an organisation, how it expresses and identifies itself.
We’ve created, evolved and improved brands for multinational corporations, ambitious start-up founders.
We answer the big questions first, what makes you unique? Why do you exist? We research to diagnose what you really need, why your customers might choose you and how you can find whitespace away from your competitors.
Brand strategy to set the vision, purpose and brand values
Brand narrative, storytelling and positioning
Brand identity toolkit covering logo, typography, colour palette etc
Brand guidelines and design systems
INTERNAL BRAND AND CULTURE STRATEGY
At Martin & Vic, we believe that every organization can benefit from a well-crafted internal brand that aligns with its values and objectives. That's why we work with clients of all sizes to develop effective internal communication and branding strategies.
We work closely with you to develop a comprehensive internal brand strategy that encompasses every aspect of your organization, from brand messaging and visual identity to employee engagement and organizational culture.
Internal brand strategy and definition
Value articulation and value-narratives
Organisation culture mapping and definition
Internal brand design toolkit
INTERNAL COMMS
& EVENTS
One thing that truly sets Martin & Vic apart is our focus on internal comms and corporate events.
Right since our founding, we’ve steadily amassed a decade of experience working with some of Australia’s largest companies to speak to their most important asset; their people.
Our starting point is always firmly grounded in your business strategy, your brand and of course your people - what do they need from the organisation?
Comms campaign planning and messaging
Creative concepting and development
Event theming, naming and narrative development
Comms campaign rollout across all channels
CORPORATE LITERATURE
AND COMMS
Over the years we’ve partnered again and again with our clients to help them introduce new products or services, set the agenda through thought leadership or provide customers with useful information to enable better decisions.
No matter what the objective, great storytelling and clear, engaging design are critical to ensuring success. Martin & Vic’s experience covers the spectrum of categories, client size and campaign scale.
Business white papers, thought leadership content
Annual reports and company profiles
Digital and social media marketing toolkits
Infographics, illustrations, financial data and diagrams
“Martin & Vic understand the nuances of employee engagement better than any other agency I've worked with.
In fact, I won't work with any else because I know they will get it right every time. ”
Teresa North
Founder & Consultant
Water Cooler Talk
